Your ad is your content & your content is your ad.
The line is fine between a paid advertisement and posting content for fun.
There always seems to be a hidden motive behind every publication.
A good practice: use #ads, for transparency, whenever you are paid to publish content.
Alternatively, isn’t it the point of ads to be explicit, like “CLICK HERE TO BUY”?
I personally think so.
The idea here is to encourage you to share whatever you want, not whatever you think will “work on Instagram”.
I invite you to re-think your content strategy based on what you genuinely enjoy.
And that, I think, is the best form of advertising you can offer to a brand you love.
– Simon