How to tell if it’s a publication or an ad ?

The line is fine between a paid advertisement and posting content for fun.

There always seems to be a hidden motive behind every publication.

A good practice: use #ads, for transparency, whenever you are paid to publish content.

Alternatively, isn’t it the point of ads to be explicit, like “CLICK HERE TO BUY”?

I personally think so.

The idea here is to encourage you to share whatever you want, not whatever you think will “work on Instagram”.

I invite you to re-think your content strategy based on what you genuinely enjoy.

And that, I think, is the best form of advertising you can offer to a brand you love.

– Simon